Reduce Interuptions

Don't break the users flow

Asking the user to stop what they are doing, breaks their flow of concentration. Example:The user visits an online store for the first time and after browsing for 30 seconds, is hit with an offer popup of 10% off.While you might think a popup advertising a discount is helpful, but the offer has now distracted the user from completing the task and has forced them to read and in most cases close the popup to continue the task. A better way of persuading the user to convert their actions into a purchase would be to feature the coupon code at a key stage in their buying decision, maybe at the point, they add the item to the cart. This will act as a nudge to convert the user to purchase the item at the time of receiving the coupon code.

The Power of Colour

Colours that equal action

You might not be aware but we are heavily motivated by colours on websites that can encourage us or discourage us to press or interact with them. ExampleKey call-to-actions are most commonly seen in the colour orange when featured on the web. This is because the colour is a great contrasting colour against white or coloured backgrounds and draws the eye more effectively than similar coloured elements. Other colours can give us a sense of importance that the action can't be undone. For example Red is the most common colour feature with the words, 'Exit' or 'Remove' This is due to our common association with the uses of Red within our day-to-day lives such as traffic lights or stop signs.

Shape Psychology

Setting the tone

We commonly associate shapes with the emotional experience we expect to encounter on the web. ExampleWhen looking at more child-orientated websites, there is most likely a free slowing shape that includes soft round corners that make us feel at ease. Whereas we typically associate more serious websites with straight shapes such as squares and rectangles. This is also common within other designed elements such as the use of typography as we commonly associate typefaces to a period of time when that typeface might be commonly used. Such as Times New Roman might be more commonly seen in News or blog-related sites than a Yoga Retreat website.